News – Digital Project Specification

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1General Information

2Account Manager

3Editorial

4Submit to Digital

This field is for validation purposes and should be left unchanged.

General Information

Meeting & Year

Client

Please select a client from the list below.

Meeting Year

Please select a meeting year.

Project Team

Account Manager

Business Development

Sales Lead

Project Management

Digital Ad Operations Manager

Digital Lead

Editorial Lead

Digital Editor

Designer

Mobile App Lead

Project Documents

Please include links to any documents related to the project – even if incomplete.

Link to Rate Card

Link to Contract

Link to prior year's Wrap-Up Presentation

Link to prior year's Wrap-Up Notes

Link to prior year's Traffic Acquisition Plan

Additional Project Team / Document Notes

Please feel free to leave any additional information regarding the project team or documents.

Account Manager

Please fill the following information and pass off to Editorial. This information is required to compete the digital production schedule and Traffic Acquisition Plan.

Digital Publication(s)

Format: {{email #}} – {{type}} – {{# of type}} – {{subtype}}

eg.

01 – Meeting Registration #01
02 – Meeting Registration #02
03 – 5K Registration #01
04 – Pre-meeting News #01
05 – Pre-meeting News #02
06 – Pre-meeting News #03 / Flipbook
07 – Product Theater #01
08 – Meeting News #01
09 – Meeting News #02
10 – Meeting News #03
11 – Meeting News #04
12 – Post Meeting News #01
13 – Post Meeting News #02
14 – Extended Coverage #01
15 – Extended Coverage #02
…

Add Publication/Email

Digital Publication/Email Name	Digital Publication/Email Deployment Date	AM / PM	Digital Publication/Email Notes	Actions

There are no Digital Publications/Emails.

Maximum number of digital publications/emails reached.

Please add the digital publication/email and dates

Publication Emails

Does TriStar Build the Email?

Yes

Who builds the email?

Does TriStar Send the Email?*

Yes

Who sends the email?

Email List Size / Audience

Please provide a description for the size/audience of each of the emails.

Is association able to segment the email audience?

Yes

Please describe the type of segmentation possible:

eg. Domestic vs International

Additional Email Notes

Please feel free to leave any additional information regarding emails.

Flipbook Publications

Will there be a PDF/Flipbook Publication?

Yes

What platform will the Flipbook be built upon?

Flowpaper

Nxtbook

Other

Please explain Flipbook use case:

Mobile App

Does the meeting have a mobile app?

Yes

What is the mobile app launch date?

MM slash DD slash YYYY

Does TriStar produce the mobile app?

Yes

Who produces the mobile app?

Apple App Store Link

Please provide a link to app as found in the Apple App Store eg. https://itunes.apple.com/us/app/{association_url}

Google Play Store Link

Please provide a link to app as found in the Google Play Store eg. https://play.google.com/store/apps/details?id=com.coreapps.android.followme.{association_url}

Online Planner Link

Please provide a link to the Core-Apps Online Planner eg. https://eventpilot.us/web/planner.php?id={association_id}

Additional App Notes

Please feel free to leave any additional information regarding mobile app.

Association Provided Content

Dates/Notes related to receipt of the industry event listings from the association, along with Exhibitor listing(s).

Will the association be providing content?

eg. Event / Exhibitor / Product Theater listings, attendee maps, photo galleries, etc…

Yes

Add Association Provided Content

Please add the type of content and associated due dates.

Content Type	Content Due Date	Content Publication Date	Content Notes	Actions

There are no Content.

Maximum number of content reached.

Association Provided Content Notes

Please feel free to leave any additional information regarding the association provided content.

Promotion

Did the client provide marketing plan?

Current or prior year

Yes

Marketing Plan Link

Please provide a Google Drive link to the marketing plan. (current year or previous year)

Approved Traffic Acquisition Tactics

These can come from the rate card or prior year’s tactics

Emails – Marketing

Emails – Other Newsletter

Emails – Registration

Emails – Featured Event

Emails – Featured Exhibitor

Emails – Featured Product Theater

Emails – Extended Coverage

Meeting Website Navigation / CTAs

Association Website Navigation / CTAs

Virtual Meeting Website Navigation / CTAs

App – News Dashboard Icon

App – News Alerts

Social Media Sharing – Association Accounts

Social Media Sharing – MedMtg.News

Pre/Post Session – Walk-In Slides

Print – Newspaper

Print – Distribution Racks

Walking Challenge

RSS Feed(s)

Marketing Email Description

Please provide context for the marketing emails including: Topic(s) / Send Date(s) / Audience(s) / Distribution Size(s)

Other Newsletter Email Description

Please provide context for the other newsletter emails including: Topic(s) / Send Date(s) / Audience(s) / Distribution Size(s)

Event Website Link

Please provide a link to the Event Website

Association Website Link

Please provide a link to the Association Website

Virtual Meeting Website Link

Please provide a link to the Virtual Meeting Website

Who is the Virtual Meeting Platform Provider?

Twitter Account URL

Facebook Account URL

LinkedIn Account URL

Instagram Account URL

Meeting Hashtags

Please include any applicable meeting #hashtags, space separated.

Additional Promotion Notes

Please feel free to leave any additional information regarding promotion of the website for the Traffic Acquisition Plan.

That’s It!

Just save this form below and send the link to be completed by Editorial!

Editorial

Flag Approval Deadline

Please indicate the date Digital will receive the flag, to begin the design of the website and/or email.

Flag Final Approval

MM slash DD slash YYYY

Flag/Design Notes

Please leave any additional notes regarding the flag and/or email/design review or deadlines.

Also, please note if multiple email flags will be used on this project for news vs other emails.

Content Received & Client Review

Please indicate the date Digital will receive content to load into the website.

Please indicate if the client will need to review content on the website, along with a timeframe for that review. eg. “Yes, 2 days.” OR “No review required”

For a list of all publications/emails, copy and paste or print the list on the previous page.

Add Content Received Dates

Publication Name	Content to Digital Date	Content Publication Date	Advance / Live Content?	Client Review (# of days)	Notes	Actions

There are no Publications.

Maximum number of publications reached.

Additional Editorial Notes

Please leave any additional notes regarding Editorial for the Digital Production Schedule or Traffic Acquisition Plan

News – Digital Project Specification

General Information

Meeting & Year

Project Team

Project Documents

Account Manager

Digital Publication(s)

Publication Emails

Flipbook Publications

Mobile App

Association Provided Content

Promotion

That’s It!

Editorial

Flag Approval Deadline

Content Received & Client Review

Submit Request